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Brand Manager - Specialist Channel

Dubai
Posted: 07 December, 2019

Job Descriptoin

Pets are our passion, safety is our promise and progress is our pledge. We work smarter, not harder. As a result, we’re widely known as a ‘Best Place to Work’. We make some of the world's most popular and trusted food brands and are committed to advancing the science, health and food products for pets.

Position Snapshot

Location: Dubai, UAE
Company: Purina MENA – Head Office
Full-time

Bachelor’s Degree

3-5 years’ experience in either Marketing or Communication, preferable F&B experience

Position Summary

Design and execute the Specialist Channel marketing plan of the MENA region, within the Integrated Commercial Planning process through effective coordination with Channel & Category Sales Development population & Category Management, Central Marketing team and leveraging on consumer insights, generated globally or locally

A day in the life of...
  • Leveraging consumer / customer insight, market dynamics via market research and market visits for input into the Innovation & Renovation pipeline and business development in the region
  • Identify the right communication investment strategy and ensure successful implementations of consumer campaigns and promotions and all new product launches
  • Identify and organize internal and external initiatives and events in collaboration with internal and external stakeholders to build advocacy and consumer education programs in the market
  • Monitor the platform financials including Trade Performance / COGS evolution, mix management and drive relevant actions i.e. price corrections to achieve agreed financial targets
  • Recommend and propose the optimum PFME support to drive platform growth and profitability. Full responsibility of channel dedicated marketing budget phasing and management
  • Manage agencies supporting the marketing / category execution plan in alignment with deliverables
  • Develop and deliver category product knowledge & new launch trainings to enhance capabilities of Channel & Category Sales Development and Sales team
  • Coordinate an input in the process of packaging development in collaboration with the central team and regulatory (good knowledge of Arabic language would be appreciated)
What will make you successful
  • 3-5 years’ experience in either Marketing or Communication, preferable F&B experience
  • English (Arabic will be considered a plus)
  • Marketing and Communication / Business BA degree from a reputable university
  • Strong Initiative and entrepreneurial approach in the role and manage projects with drive and result focus
  • Agility, curious to learn about the category, product ranges and the other functions to be able to anticipate the needs of stakeholders and quickly integrate in a dynamic business and category
  • Resilience to approach with enthusiasm all tasks required and work in a very dynamic and multicultural environment
  • Capable to adapt messages to different types of internal and external stakeholders
  • Genuinely passionate about the category and the wellbeing of pets and pet owners with a personal drive to positive impact the environment/society

Nestlé is 328,000 people strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than 89.5 billion CHF in 2016, we have an expansive presence with 442 factories in more than 86 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.


Nestle - 12 days ago

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